Salesforce Certified Pardot Specialist

1.

Which type of custom field can be created within Pardot?

Campaign, Opportunity, Prospect Case, Contact, Lead Account, Prospect, User Account, Opportunity, Prospect

2.

What does Pardot use to track HTML email opens?

A tracking link is used as soon as a prospect clicks to open the email. A tracking pixel loads on HTML emails when images are downloaded. Opens are only tracked if a link is clicked; otherwise they are NOT tracked. A tracking pixel loads on text emails when images are downloaded.

3.

A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?

A Salesforce field name A dropdown list A field ID A text type field

4.

Which type of asset is permanently deleted and NOT saved in the recycle bin?

Automation rules Site searches Landing pages Content files

5.

What would an Administrator use to send a single email to a list of prospects?

List email Engagement program Social message Email template

6.

What user role must a Pardot user have in order to verify the Salesforce connector?

Sales manager Sales Marketing Administrator

7.

If a form is added to a landing page, where will the submissions be reported?

On the landing page On the form On the landing page's layout template On the form's layout template

8.

A form is created to automatically register prospects to a webinar upon submission. Which automation tool should be used to accomplish this?

Adding a completion action to register prospects on the form. Creating a segmentation rule to register prospects based on the form submission. Creating an automation rule to register prospects based on the form submission. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

9.

When should an automation rule be used instead of a segmentation rule?

To perform the action to only apply once for prospects that match the rule. To perform the action to be based on criteria. To have the action retroactively apply to prospects that match the rule. To perform the action to apply continuously for prospects that match the rule.

10.

What is the difference between a dynamic list and a static list?

Dynamic list membership CANNOT be manually updated but static list membership can be manually updated. Dynamic lists are retroactive while static lists CANNOT be retroactive. Dynamic list membership can be manually updated but static list membership CANNOT be manually updated. An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect isadded.

Salesforce Certified Pardot Specialist

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