Professional Diploma in Digital Marketing Set 1

You have heard that Google operates the _______ ______ to allow advertisers publish rich media ads on a variety of news sites, blogs and other relevant sites across the Internet. Choose one of the following to complete the sentence:

What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:

You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:

You understand there is a valuable metric which measures the effectiveness of campaigns you run in relation to sales of different products. What is this called? Choose one of the following:

Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:

Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:

What kind of coding script executes to make Google Analytics work? Choose one of the following:

A _____ can store information about which web pages a user visited in the past, and is maintained in the user's browser. Choose one of the following to complete the sentence.

Setting a specific and measurable _______ is a vital step before defining a Key Performance Indicator (KPI) for your organization. Complete the sentence by choosing one from the following:

What is the name given to the series of pages leading to the goal page destination URL? Choose one of the following: