PEGASYSTEMS -Certified Pega Marketing Consultant CPMC - 74 V1 Set 2

decision components ✘ predictive models ✘ customer interactions ✘ propositions ✔

Neutral ✘ Resolved-Rejected ✘ Rejected ✘ Negative ✔

Predictive models always outperform human experts. ✘ Humans are better at dealing with structured data and identifying patterns. ✘ Predictive models make successful predictions irrespective of the amount of data available. ✘ Predictive models are more capable of detecting patterns in historical data. ✔

Data Import category ✘ Arbitration category ✘ Enrichment category ✘ Business Rules category ✔

the contact policy will fail ✘ the contact policy will apply the first limit only ✘ you get an error ✘ the contact policy will apply all limits ✔

the output of any decision component ✘ only the output of the Results decision component ✘ the first output of any component ✘ the output of any decision component except Sub-strategies ✔

Proportion profile ✘ Historical interactions ✘ Customer profile ✘ Behavior of similar customers ✔

ControlGroupName ✘ MktValue ✘ MktName ✘ pyOutcome ✔

customer table ✘ interaction history ✘ control group segment ✘ control group table ✔

customer intent ✘ direction ✘ real-time event ✘ channel context ✔