Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Set 1

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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Set 1

In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library,
updating the document periodically.
How can they accomplish this?

Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the
current version with the same name, and publish. ✘ Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed. ✘ Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use theServeURL function to reference the document as needed. ✘ Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwritethis document as needed. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

<<-- !~ -->

✘

<#-- and -->

✘ and ✘

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again. ✘ A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to removeit from your list. ✘ A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address. ✘ A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to thataddress. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

In RPL, how do you reference a value in a data source?

data_source.field_name

✘

fieldname

✘

project_name.field_name

✘

data_source_alias.filed_name_alias

✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data. ✘ In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then beexported on a daily basis. ✘ An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel. ✘ An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions). Which four steps should you perform to make this possible? (Choose four.)

You must purchase Premium tracking in order to support link tracking in Responsys. You must select a Responsys link table with the link names and URLs to be used in the SMS message. In the SMS campaign message designer, enable conversion tracking. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message. In the SMS campaign message designer, you must enable link tracking for the campaign.

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP
server and ready for you to configure the Connect import job in Responsys.
What is your next step?

Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be
required. ✘ Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box. ✘ Create an Import Supplemental Table job in Responsys for this file. ✘ Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both
including the Sent feed.
What should you do?

Create the two separate exports and ensure they both have the Sent value in them. ✘ Create the two separate exports and use the Sent value for one export and the SentX value for the second export. ✘ Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at onetime. Determine if the same Sent feed can be sent to different file locations. ✘ Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sentvalue to be used in two different active exports if they are scheduled for different days of the week. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account. ✘ You can only modify profile lists used for mobile campaigns through Connect uploads. ✘ You can use the same Profile list for mobile campaigns that you are currently using for email campaigns. ✘ All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

10.

You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to
follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

Data Switch ✘ Entry Tracking Variable ✘ Timer Event ✘ Stage Gate ✔ Conditional Branchlet ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Set 1

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