1.
Identify the dependencies and data sources for a local campaign.
2.
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end
user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
3.
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
4.
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences,
design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently
update or re-order the options.
What should you do to accommodate your customer's needs?
5.
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-
corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
6.
Which of these is a common use case for the Recency setting?
7.
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
8.
On an average, at what rate does data decay?
9.
You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their
preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
10.
You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?