Microsoft Business Solutions Axapta 3.0 Sales and Marketing Set 3

1.

How would you describe the Encyclopedia?

A local information repository for the individual user A company wide information repository An information repository where individual sales units track their individual customers and vendors A repository of customer and vendor information available to customers and vendors through theEnterprise Portal

2.

While doing a Telemarketing survey using the Telemarketing form, one of your responders is not available to respond at the moment. What can you do?

Select the Call back option in the status field Select the button Functions, Set status to call back Enter a new planned date and/or time Enter the information in the Memo field on the Details tab

3.

What do you do when you delegate responsibilities for contact persons connected to a campaign?

You make different employees responsible for making a telemarketing call You make a person responsible for the entire campaign by entering the employee on the campaign line You make different employees responsible for receiving response from the campaign targets You set up who in a business relation is responsible for the contact to your company on differentresponsibilities

4.

I am interested in broadcasting my campaign through several different media. How do I describe the different workflows for each media?

Create an individual campaign for each media Enter the different media on the Media tab in the Campaigns form Create a hierarchical campaign structure to include the different media Enter the information in the Responsibilities distribution form

5.

You filter the information presented to you in the Encyclopedia form by using:

The filter at the top of the form The filtering functionality accessible through A folder hierarchy The tree control check box

6.

I wish to attach a group of business relations to a campaign

I click the Inquiries, Select campaign targets in the Campaign form and perform a query I create a call list and attach the call list to the campaign I enter the Business relations form and, on the Campaign tab, create a new record containing thecampaign and contact person I enter the Contact persons form and, on the Campaign tab, create a new record containing thecampaign

7.

From where can you NOT see the Return of investment (ROI) for a given campaign?

In the Campaign form In the Business relations form In the Projects form In the Management statistics form

8.

How can you make sure that your employees in your call center follow a consistent questioning technique?

Create a Questionnaire and attach it to the call list Detail the questioning technique in the Encyclopedia Attach a Microsoft Word document to the call list with specific questions on it using Document Handling Add a detailed media description to the campaign

9.

You get assistance from an external marketing agency to create a series of offers for a group of customers.
How do you ensure a correct targeting?

I allow the agency access to my Enterprise Portal on which they can find the relevant information I create one or more mailing merge files which I give to the agency I use an export of my Outlook synchronized contact persons In the Relation/prospect journal I select the marketing agency and click the Transfer button on thecustomers

10.

You wish to send a quotation to all customers who have not purchased anything for a given period. How do you find these customers?

Enter the Quotations form and search on all who have not purchased anything in that period Enter the Business relations form and do the search Enter the Campaign form and create a campaign using Select campaign targets Use the OLAP functionality

Microsoft Business Solutions Axapta 3.0 Sales and Marketing Set 3

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Microsoft Business Solutions Axapta 3.0 Sales and Marketing Set 3

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