1.
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
2.
What is a reason to include a text version with an HTML one when sending an email?
3.
The communication limits for your Marketo instance are as follows:
Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?
4.
What form field type can be used to capture URL parameters?
5.
What is the reporting impact of selecting an acquisition program when importing a list?
6.
A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?
7.
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content.
The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
8.
Given the webinar program statuses below, which of the statements is true?
9.
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
10.
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?