IBM Unica Campaign V8.5 Set 1

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IBM Unica Campaign V8.5 Set 1

A user needs to output data from a Unica Campaign flowchart and does not need to utilize the data within the flowchart. This can be done by creating and outputting the data to a:

fact table. ✘ general table. ✘ dimension table. ✘ base record table. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

A user has added a new Unica Campaign Attribute and would like to make that attribute available to the Cognos reports. To do this, the user needs to:

use the Reports SQL generator to update the existing reporting views. ✘ use the Reports SQL generator to create new views which include the new attribute. ✘ do nothing, once the new column is added the reports model is automatically updated. ✘ use the Cognos application administrator to create a new data framework which includes the new attribute. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

A specialist is responsible for making sure that Unica Campaign flowcharts run successfully. If an error occurs, the specialist needs to be informed by email. Therefore, the specialist creates a batch script which interacts with the mail server and sends an email to the IT department helpdesk to be informed in case problems arise in a Campaign flowchart. Where can the specialist best relate to this script from within the Campaign flowchart? The specialist creates an outbound trigger, invokes the batch script in the trigger, and:

assigns a trigger in a mail list or call list process. ✘ schedules a trigger to run on a case-by-case basis. ✘ uses the eMessage process to send out these emails. ✘ assigns it in the Advanced settings section on the Campaign flowchart and has the trigger run on FlowchartRun Error. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

In a Unica Campaign flowchart Select process, how can a custom macro be profiled so that it appears in the Select process "Available Fields" menu?

Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Item" and add
the macro name and field expression.Go to the "Select" process and choose the macro from the "Available
Fields" column. ✘ Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Macro" andadd the macro name and fieldexpression. Go to the "Select" process and choose the macro from the
"Available Fields" column. ✘ In the "Select" process box, create a "Derived Field" with a field name Profile_Test and enter the macroname in the expression field. Go tothe "Select" process "Source" tab and select the macro from the
"Available Fields" column. ✘ In the "Select" process box "Source" tab, click the Input field and the drop-down list appears. Go to"Tables", select "UA_CUSTOMMACROS",and select the macro from the list. Select the macro when it
appears in the "Available Fields" column. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?

Global suppression. ✘ The Select process was not configured properly. ✘ The table mapping of Customer_master are out-of-date. ✘ Incorrect audience level has been chosen for the Customer_master table. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?

The correct tables are not mapped in. ✘ A SQL Custom Macro has not been created. ✘ The Select process is in Point and Click mode. ✘ Unica Campaign is not connected to the database. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

A user is mapping a flat file into Unica Campaign. The user needs to ensure that the file ends with a:

tab. ✘ comma. ✘ closing bracket. ✘ carriage return, line feed. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

A user is designing a Campaign flowchart. The user wants to retrieve and use a derived field which was saved in a previous Campaign. Which of the steps below is correct to achieve this task?

The user cannot retrieve derived field expressions saved in other Campaigns. ✘ Search the previous Campaign and copy the required derived field expression. ✘ Retrieve the expression from the Stored Derived fields directory from the Options menu. ✘ Retrieve the expression from the Stored Derived fields directory in a Select process box. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

In Unica Campaign, how are the Scheduler and Schedule process used?

The Schedule process is used to configure the Campaign Scheduler. This enables the use of the Schedule
process in a flowchart. ✘ The Scheduler is an administration tool used to configure schedules. Use the Schedule process to selectthe schedule to use as part of theflowchart. ✘ The Scheduler is a Marketing Platform function that defines Schedule process attributes. The Scheduleprocess is used to initiate a process,series of processes, or an entire flowchart. ✘ The Scheduler starts a flowchart even if it is not running, while the Schedule process in a flowchart worksonly if the flowchart is running. TheScheduler should not be used to schedule a flowchart that uses the
Schedule process. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

10.

A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs. Which Unica Campaign flowchart process box is the BEST way to accomplish this?

Merge process ✘ Sample process ✘ Segment process ✘ Snapshot process ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

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IBM Unica Campaign V8.5 Set 1

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