IBM MobileFirst Sales Mastery v1 Set 1

Speeds up the mobile back-end and the User Interface Simplifies the mobile environment for both Android and iOS Runs applications faster in a virtual machine Reduces setup time, operational test environment costs and keeps mobile teams Agile

The IBM mobile enterprise development lifecycle offers a best practices approach to thinking about mobile development. ✘ It depicts of a series of lifecycle activities, including design and development, instrument, integrate, test,scan and certify, deploy, manage, and obtain insight ✘ Lifecycle activities take place in a continuous, iterative cycle ✘ Every mobile project must include every lifecycle activity ✔

Provide capabilities to build true end to end mobile solutions ✘ Decrease electronic mail on desktop devices ✘ Increase workforce productivity ✘ Deepen customer engagement ✔

mobile web ✘ HTML5-based sites ✘ hybrid app ✘ in-car dashboard & navigation screens ✔ native apps ✔

Ability to send personalized messages to mobile web browsers and mobile app users ✘ Enable security and management access to mobile and web applications with single sign-on, sessionmanagement and context based access control ✘ Ability to send personalized messages to a dynamic set of individuals based on expressed preferences ✘ Ability to quickly and easily personalize mobile offers in real-time, and integrate and execute mobilecross-channel marketing campaigns ✔

Leaders secure and manage the mobile enterprise to optimize performance ✘ Leaders should not expect to realize ROI from mobile initiatives ✘ Leaders use insights to engage their customers wherever they are ✘ Leaders build apps that unlock core business knowledge ✔

XML-formatted documents ✘ Native Push ✘ Rich Push ✘ Web Push ✔ SMS solutions ✔

Agile planning, task tracking, source control, and continuous integration builds ✘ User Experience Design, Agile Whiteboarding, Performance Testing ✘ SCRUM Master task boarding ✘ Jira, Subversion, and Jenkins ✔

Cross-platform development ✘ Secure individual mobile transactions such as payments, credits or debits ✘ Unified push notification architecture. ✘ Control and management of multiple application versions ✔

iOS, Android, Blackberry and WindowsPhone ✘ iOS, Android, Blackberry and Symbian ✘ iOS, Android and Blackberry ✘ WebOS, iOS, Android, Blackberry, WindowsPhone and Symbian ✔