IBM Enterprise Marketing Management Sales Mastery v1

Add email authoring and execution of the marketing campaign using the Unica eMessage engine. ✘ Research the marketing campaign to see where users come from geographically. ✘ Display search results obtained by a user using the Unica eMessage engine. ✘ Select distinct customers from the Internet that are using the Unica eMessage engine. ✔

Practitioners ✘ Board of Directors ✘ Executives ✘ Users ✔

Power the success of every marketing organization with innovative technology solutions. ✘ Entertain new business prospects by adapting legacy systems. ✘ Increase content flow between IBM products allowing the customer to make IBM product purchasedecisions. ✘ Decentralization of content in the marketplace. ✔

Advance customers ✘ Deliver products ✘ Build reporting structure ✘ Create customer confidence ✔

Over 90% ✘ Over 75% ✘ Under 40% ✘ Under 60% ✔

Database through-put ✘ Staffing requirements ✘ Event detection ✘ Sales forecasting ✔

Improved process orientation ✘ Improved security ✘ Improved process visibility ✘ Improved top-line performance ✔

View programmatic insights and time to reach trends to identify quick wins. ✘ Target active visitors associated with any milestone. ✘ Identify which milestones influence future milestones. ✘ Invest in the marketing, content, and products that influence milestone advancement. ✔

Displaying, in real time, the right message to present in inbound marketing channels. ✘ Building better customer relationships through more relevant interactions based on data mining andpredictive modeling. ✘ Displaying to the user all the connections in their enterprise systems. ✘ Reaching customers that are remotely connected to the Internet. ✔

General ads increase revenue. ✘ Targeted ads increase revenue. ✘ Decrease in on-line conversions is increasing new marketing channels. ✘ Decrease in marketing capacity is increasing new marketing channels. ✔