IBM Enterprise Marketing Management Sales Mastery v1 Set 1

It is used as a deployment model to optimize online marketing. ✘ It is used as a recovery mode to recover from online disasters. ✘ It is used as a replication server to replicate marketing information. ✘ It is used as a tracking product for tracking customer transactions. ✔

Advance customers by one-on-one meetings. ✘ Advance customers by instituting phased sales initiatives. ✘ Advance customers by initiating sales marketing initiatives. ✘ Advance customers by investing in marketing, content, and products. ✔

Server administrators ✘ Marketing and IT leaders ✘ Programmers ✘ IT installers ✔

Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highly personalized marketing campaigns. ✘ Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns. ✘ Marketers can create marketing adware that targets IBM customers automatically from the IBMmarketing catalog. ✘ Marketers can create a list of select services that SOA application services will interact with in theirmarketing campaigns. ✔

Practitioners ✘ Managers ✘ Executives ✘ Board of Directors ✔

VP Finance ✘ CMO ✘ VP Engineering ✘ CFO ✔

Refine business contacts into leads. ✘ Build new connections to legacy applications. ✘ Tie-in former IBM business partners to EMM processes. ✘ Increase conversions and retention. ✔

Sterling Commerce ✘ WebSphere Commerce ✘ Unica ✘ ILOG ✔

Coremetrics does not interact with other products. ✘ Coremetrics uses IBM middleware SaaS products to interact with other products. ✘ Coremetrics is a software service and can be called by other products. ✘ Coremetrics supports communication with other products using a shared data source. ✔

Oil and gas industry ✘ Financial services industry ✘ Aerospace industry ✘ Automotive industry ✔