GOOGLE-Search Advertising Advanced Set 7

1.

Wendy manages ten Google AdWords accounts for her clients. She would like to organize her billing so that she makes one payment for the clients account rather than ten individual payments, i.e., one for each client she manages. What approach should Wendy follow in this instance?

Google does not allow multiple accounts to be billed to one invoice. Google recommends that Wendy move her accounts into the My Client Center with her cred it card. Google recommends that Wendy enroll in the Manager Defined Spend. Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.

2.

You are a consultant for several clients and you manage their Google AdWords campaigns. You're using the AdWords Editor to manage these campaigns. One of your clients has provided you with 110 new keywords for their Google AdWords campaign. Using the Google AdWords Editor, how can you add these new keywords?

Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab. Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Settings tab. Google AdWords Editor will only allow upto 100 changes to the keywords at a time. You'll need to add 100 keywords, upload the changes, and then add theremaining 10 keywords through theKeywords tab in the Editor. Google AdWords Editor doesn't allow you to add keywords offline. The keywords must be added through the My Client Center.

3.

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

SEM based on web content PPC models SEO for good web content CPM models

GOOGLE-Search Advertising Advanced Set 7

Congratulations

COMPANY

Products

OTHERS

Partner

GOOGLE-Search Advertising Advanced Set 7

Congratulations

Detail Form

COMPANY

Products

OTHERS

Partner