GOOGLE-Search Advertising Advanced Set 2

1.

You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

Credit card Bank transfer Check or Wire Transfer Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

2.

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

The ads are shown based on performance. The ads are shown in the order in which they were created. The ads are shown in rotation. The ads are shown in alphabetical order.

3.

You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

The report will appear automatically on the Reports page - as long as you don't close your browser. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address. The report will be emailed to your Google AdWords email address when it's complete. You'll automatically be notified with a green play button on the Reports page, when the report is done.

4.

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements? Each correct answer represents a complete solution. Choose all that apply.

Automatic placements Manual placements Excluded placements Managed placements

5.

Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

Cigars Puppies Cars Political ads

6.

George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

You should advice George to use the CPM method. You should use the negative keywords to filter out words that don't apply to George's busin ess. You should use the broader matching option to give George much-needed exposure. You should use the narrower matching options to give George good clicks for his budget.

7.

What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display. The higher the budget for the paid result (the advertisement), the higher the organic search result would be. The better the organic search result, the higher the ad will be posted in order of paid result s. There is no correlation between paid results (the advertisements) and organic search result s.

8.

When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

Multiple languages Combine with location targeting Single language Domain origination

9.

Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

10.

Which of the following statements is true about CPM ads in the Google Content Network?

CPM ads require prepayment to participate in the Google Content Network. CPM ads always occupy the entire ad space on a web page in the Google Content Network. CPM ads are not allowed in the Google Content Network. CPM ads require text only in the Google Content Network.

GOOGLE-Search Advertising Advanced Set 2

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GOOGLE-Search Advertising Advanced Set 2

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