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1.
How is an ad's Clickthrough rate calculated?
2.
Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her
Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?
Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?
3.
You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?
4.
According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals.
Which of the following is NOT a goal you can track?
Which of the following is NOT a goal you can track?
5.
Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?