GOOGLE-Reporting & Analysis Advanced Set 5

1.

Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

Choose Traffic Sources, then Traffic Inbound, then Referring Sites Choosing Traffic Sources, then Inbound Links Choose Traffic Sources, then Referring Sites Choose Reports, then Traffic Sources, then Referrers

2.

Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from
Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

3.

What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?

Google Analytics Website Optimizer Google Analytics Benchmarking Service Google AdWords

4.

Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

Duplicate keywords across the ad groups make the cost-per-click higher. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults. Duplicate keywords across the ad groups will double (if not more) her advertising costs. Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser.

5.

There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

Decreasing unnecessary costs Increasing web revenue Maximizing conversions of your website Driving valuable traffic

GOOGLE-Reporting & Analysis Advanced Set 5

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GOOGLE-Reporting & Analysis Advanced Set 5

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COMPANY

Products

OTHERS

Partner