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Detail Form
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1.
Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?
2.
Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from
Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?
Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?
3.
What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?
4.
Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?
5.
There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?
6.
Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event.
How can the developer track these events?
How can the developer track these events?
7.
You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?
8.
Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?
9.
You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want
your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?
your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?
10.
Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?