GOOGLE-Reporting & Analysis Advanced Set 4

1.

Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.

2.

Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

Doug needs to know what the final cost of the newsletter would be. You can't track the ROI if there's nothing for sale as a result of the conversion. Doug would need to know the value of the newsletter. Doug needs to know the product cost of the client, to find the return on investment.

3.

Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create

4.

You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriate for your web page "contact us" if you wanted to track statistics?

Leads Sign-ups View of a key page Other

5.

What will you do to enable phrase matching for a particular keyword?

Enclose it in curly brackets. Add a (+) sign before the keyword. Add a (-) sign before the keyword. Enclose it with quotation marks.

GOOGLE-Reporting & Analysis Advanced Set 4

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GOOGLE-Reporting & Analysis Advanced Set 4

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