GOOGLE-Reporting & Analysis Advanced Set 3

You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?

You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?

Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?

Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?