GOOGLE-Reporting & Analysis Advanced Set 2

1.

Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred enables the e-commerce tracking in his site's profile, where does he add the Google Analytics tracking code to his site?

The e-commerce tracking code should be included on all pages of Fred's website. The e-commerce tracking code should be included on the receipt page of Fred's website. The e-commerce tracking code should be included on the shopping cart page of Fred's web site. The e-commerce tracking code should be included on the footer section of all pages in Fred's website.

2.

Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

An optimized website will receive more conversions. An optimized website will receive a better quality score. An optimized website will help organic search results. An optimized website will receive a better landing page.

3.

What is the difference between a goal and funnel?

A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the
goal. A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to thegoal. A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal. A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way toconverting to the goal.

4.

You are the webmaster for your organization. You have configured Google Analytics for the past year and have configured several profiles for websites you manage. You would like to participate in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics account can participate in the Benchmarking Service?

1 All - all profiles must participate since the benchmarking service is set at the account level. 50 10

5.

You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?

Create keywords for unadvertised parts of your website. Reduce the cost of your ads by improving the quality score. Use the Google Content Network. Use keywords in your ad title and text.

GOOGLE-Reporting & Analysis Advanced Set 2

Congratulations

COMPANY

Products

OTHERS

Partner

GOOGLE-Reporting & Analysis Advanced Set 2

Congratulations

Detail Form

COMPANY

Products

OTHERS

Partner