GOOGLE-Google Search Fundamentals Exam Practice Test

1.

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

Russian speakers in the Czech Republic. English speakers in the United States. Russian speakers in the Germany English speakers in Russia

2.

Which best describes contextual targeting?

Themes of selected placements determine related websites where ads will appear. Themes of keywords are matched to relevant content on websites where ads will appear. Ads are targeted only to websites related to specific businesses. Ads are targeted to groups of websites based on their site categories.

3.

Which is a benefit of search advertising with Google AdWords?

Ability to pay for specific placement in top ad positions Ability to view competitors' bids for keywords Better position in natural search results Extended reach to search partners

4.

Which formula does Google use to rank keyword-targeted ads on Google search?

(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget Maximum cost-per-click (CPC) bid only Maximum cost-per-click (CPC) bid x Quality Score (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

5.

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

Once every two hours for a given keyword. Once every 24 hours for a given keyword. Every time a user enters a search query. Every time a new advertiser adds a keyword to an account.

GOOGLE-Google Search Fundamentals Exam Practice Test

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GOOGLE-Google Search Fundamentals Exam Practice Test

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