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1.
How are negative keywords different from other keywords?
2.
Your clients campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?
3.
When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
4.
If you'd like your ads to show on certain sites across the Internet, you can add these websites as:
5.
What's a benefit of having multiple ads in an ad group?
6.
Your ad can show on the Search Network when someone searches for terms that are similar to your:
7.
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
8.
What value is used to determine whether your ad will show on a page and, if so, the ad's position?
9.
Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
10.
You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?