GOOGLE-Google Search Fundamentals Exam Practice Test Set 4

1.

How are negative keywords different from other keywords?

They can increase your costs They can only be used for ads on the Display Network They make your ad appear for search terms that you don't want They prevent your ad from showing for search terms that you don't want

2.

Your clients campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

Make sure the landing page is closely related to the ad Increase the average daily budget for the campaign Broaden the list of keywords to reach more potential customers Increase the cost-per-click (CPC) bid for low-performing keywords

3.

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

An exclamation point in the display URL Information about Italian food in the description Use the same headline and description as other advertisers Include call-to-actions, such as "Find the nearest location"

4.

If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

Topics Keywords Audiences Placements

5.

What's a benefit of having multiple ads in an ad group?

Ads are only eligible to show at the top of the page if there's more than one ad in that ad group. AdWords will automatically match each ad to the keywords it's most relevant to. When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often. Ads are only eligible to show ad extensions if there's more than one ad in that ad group.

GOOGLE-Google Search Fundamentals Exam Practice Test Set 4

Congratulations

COMPANY

Products

OTHERS

Partner

GOOGLE-Google Search Fundamentals Exam Practice Test Set 4

Congratulations

Detail Form

COMPANY

Products

OTHERS

Partner