GOOGLE-Google Search Fundamentals Exam Practice Test Set 3

1.

Quality Score and Ad Rank are calculated:

Every time you change your CPCs within your account. Every time someone does a search that triggers your ad. A few times a day, based on your ad scheduling settings. Every time your ad is eligible to serve on a Display Network page.

2.

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget. You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii. You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in. You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to showonly to users in Hawaii.

3.

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Time zone and currency will impact ad position. Ads are only served in countries using the same currency as your account. These cannot be changed once you've set up your account. By default, ads are only served in the same time zones as indicated in your account.

4.

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see. Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns fromone place. Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only. Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to theMCC.

5.

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

Ads cannot simulate email inbox notifications or fake "friend/crush" requests. Ads cannot contain exclamation points. Ads cannot contain the phrase "See more!" Ads cannot contain that amount of characters.

GOOGLE-Google Search Fundamentals Exam Practice Test Set 3

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