GOOGLE-Google Search Fundamentals Exam Practice Test Set 3

Question - 15 Maximum mark : - 27

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GOOGLE-Google Search Fundamentals Exam Practice Test Set 3

Quality Score and Ad Rank are calculated:

Every time you change your CPCs within your account. ✘ Every time someone does a search that triggers your ad. ✘ A few times a day, based on your ad scheduling settings. ✘ Every time your ad is eligible to serve on a Display Network page. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget. ✘ You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii. ✘ You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in. ✘ You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to showonly to users in Hawaii. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Time zone and currency will impact ad position. ✘ Ads are only served in countries using the same currency as your account. ✘ These cannot be changed once you've set up your account. ✘ By default, ads are only served in the same time zones as indicated in your account. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see. ✘ Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns fromone place. ✘ Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only. ✘ Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to theMCC. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

Ads cannot simulate email inbox notifications or fake "friend/crush" requests. ✘ Ads cannot contain exclamation points. ✘ Ads cannot contain the phrase "See more!" ✘ Ads cannot contain that amount of characters. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

Use the same bids across all devices. ✘ Create a dedicated campaign for each mobile device targeted. ✘ Enable a bid adjustment to bid more aggressively on mobile devices. ✘ Enable a bid adjustment to bid less aggressively on mobile devices. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

When a campaign is showing as "Pending" within AdWords, it is:

Inactive because it's past its scheduled end date. ✘ Inactive but scheduled to begin at a future date. ✘ Inactive because your prepaid account balance has run out. ✘ Active, but showing ads only occasionally due to budget constraints ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool instead of doing searches to find your ad on Google.com?

By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic
search ranking. ✘ By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly. ✘ By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad fromappearing as often as it should. ✘ None of these options are correct ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

By adding managed placements to a Display Network campaign - you can show your ad:

On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select. ✘ On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher's content. ✘ On webpages where the Smart Pricing feature determines there the ad is likely delivery ROI. ✘ On Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords. ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

10.

Why should you avoid adding duplicate keywords across ad groups?

Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs. ✘ Identical keywords are not allowed in AdWords and your ads will be disapproved. ✘ Identical keywords compete against each other, and the better-performing keyword triggers your ad. ✘ None of these options are correct ✔

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Answer & Solution

Answer: Option B

Solution:

It provides fallback for IE8.

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GOOGLE-Google Search Fundamentals Exam Practice Test Set 3

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