GOOGLE-Google Search Fundamentals Exam Practice Test Set 2

Content with a non-commercial look and feel A clear call-to-action in the opening static image Content in the form of a running list of statistics about the company A video that captures users' attention within the first 10 seconds of play

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Repeat words to add emphasis Use the same ad text for every ad in the ad group Use a home page for every URL Include prices and promotions

Websites outside of the Google Display Network are selected for keyword-matched placements. Advertisers select individual websites on the Google Display Network to display their ads Keywords are used to place ads on websites next to the content that matches the keyword Text is used to place ads next to relevant website content without using keywords

Standard mobile phones that use mobile (WAP) browsers Electronic readers with Internet connections Desktop and laptop computers iPhones and similar mobile devices that use full (HTML) browsers