1.
Changing the match type of a group of keywords from broad to exact match will likely:
2.
Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?
3.
The Keyword Tool is used to:
4.
Phrase match triggers an ad to appear when a search query:
5.
If an advertiser uses the phrase-matched keyword "cheap hotel," add may show on Google when a user searches for: