Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?
Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?
Which of the following is a tool that helps you measure conversions and also helps you to identify how effective are your AdWords ads and keywords for you?
According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible. Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?
You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in the
Google Content Network. Your client is interested in optimizing their advertising videos in YouTube. You recommend that you and the client examine the YouTube reports to see how their videos are performing as a basis for creating an improvement strategy. Where can you access the YouTube video reports?
Cara wants to include her advertisements on YouTube. You've told her that she can use the auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?