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1.
Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?
2.
Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
3.
Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?
4.
Which of the following tools will you use to identify potential ad group themes for your display campaigns?
5.
Which of the following is a tool that helps you measure conversions and also helps you to identify how effective are your AdWords ads and keywords for you?