1.
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?
2.
Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her
conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?
3.
Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?
4.
Jan has a Website selling shoes and socks online. She would like to use Google AdWords' cost- peracquisition approach for her ads. If Jan uses this approach what must she also do?
5.
Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?
6.
Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?
7.
Larry is contemplating managed placements in the Google Content Network. He'd like to use a tool that will allow him to review a specific website's advertising sizes, keyword information, demographics, unique
visitors, audience interests, and other traffic statistics. What tool does Google offer that Larry should use to complete this request?
8.
Examine the image given below:
What does the icon in the highlighted area of the video targeting tool represent?
9.
Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?
10.
You are using YouTube Insights to review how well your videos have been performing. One of the metrics you are reviewing is called "below the line" for your video. What does the below the line metric tell you about your video?