GOOGLE-Google Display Exam Practice Test Set 5

1.

Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?

Gourmet coffee beans Gourmet coffee Specialty coffee French roast coffee beans

2.

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her
conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

Her ad is not a promoted video so it will always say "1" in this metric. The metric of "1" actually means she was the only person with that keyword. The metric of "1" actually means that she has not been on YouTube long enough to generate anaccurate recording of her average position. Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in thetop position when people search for the misspelling.

3.

Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to
be submitted to the Google Content Network. Gareth will need to enroll in the video placement program and then he will be able to upload the adthrough the Video Ad submission tool. Gareth can use the Display Ad Builder and use a template with the video ad format. Service advertisements are not allowed in the Google Content Network.

4.

Jan has a Website selling shoes and socks online. She would like to use Google AdWords' cost- peracquisition approach for her ads. If Jan uses this approach what must she also do?

Jan must set her CPC maximum bids to a minimum of 25 cents. Jan must also use Google Checkout. Jan must be a preferred Google vendor. Jan must use the Conversion Optimizer.

5.

Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

It helps to ensure that searches with similar spelling would not appear on search results. It helps to ensure that ads would not appear on irrelevant searches. It helps to ensure that an ad will appear when users search for an opposite keyword. It helps to ensure that an ad will appear along with competitors' ads.

GOOGLE-Google Display Exam Practice Test Set 5

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GOOGLE-Google Display Exam Practice Test Set 5

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