Employees in a local company have the ability to view their company benefits online through the World Wide Web. Which one of the following best identifies this type of focus?
Kristy and David decided to buy the new computer system Rodney suggested after careful analysis. Kristy directed Bob, her assistant, to order the system. In this example, what purchasing role does Kristy play?
Mark has decided to make his online purchase of High-Definition Television from a particular retailer because they offer the highest quality product. What decision criteria is he using?