Banking General Awareness- Marketing in Banking

Road shows ✘ Place where goods are sold ✘ Scope available for selling ✘ Competition ✔ None of these ✔

demographic segmentation ✘ lifestyle segmentation ✘ price segmentation ✘ geographic segmentation ✔ None of these ✔

Credit card ✘ Saving account ✘ Business account ✘ Housing loans ✔ None of these ✔

target profiting pricing ✘ break-even pricing ✘ value-based pricing ✘ cost plus pricing ✔ None of these ✔

customer satisfaction ✘ innovation and market research ✘ solution of customer problems ✘ increasing sales volume of quality products ✔ None of these ✔

preferential marketing ✘ targeting existing clients ✘ identifying prospects ✘ All of the above ✔ None of these ✔

banks promising to give loans ✘ banks promising to pay interest ✘ banks selling insurance products ✘ assurance to repay loans. ✔ None of these ✔

mobilising deposits at higher rates of interest ✘ giving discounts to customers ✘ giving loans at lower interest rate ✘ both [a] and [b] ✔ None of these ✔

Majority of bank personnel opposed aggressive marketing in banking in the context of financial and banking crisis in the developed countries. ✘ Banks are aggressively marketing high cost credit intended to boost their fee income at the expense of the most vulnerable consumers. ✘ All of the above ✘ None of these ✔

costly products ✘ extra profit on the same cost ✘ extra work by seller ✘ All of the above ✔ None of these ✔