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1.
Which of the following concepts defines marketing in banking?
2.
Which of the following factors helps in the implementation of bank marketing?
3.
Which of the following can be considered as the aim(s) of bank marketing?
4.
Which of the following is/are the features of bank marketing?
5.
Which of the following functions is/are performed for making bank marketing strategies?
6.
Which of the following Indian banks for the first time introduced the concept of bank marketing in India?
7.
Which of the following statements is/are correct regarding bank marketing?
I. Group-wise segmentation was launched by SBI to understand the specific needs of groups of customers.
II. Post liberalisation period saw 3teep growth in competition in the banking sector.
III. Aggressive marketing and technological innovation helped public banks create better marketing niche than private banks.
I. Group-wise segmentation was launched by SBI to understand the specific needs of groups of customers.
II. Post liberalisation period saw 3teep growth in competition in the banking sector.
III. Aggressive marketing and technological innovation helped public banks create better marketing niche than private banks.
8.
Which of the following is not a feature of bank marketing in the post-liberalization period?
9.
Which of the following is/are associated with the challenges in the bank marketing in India?
10.
Which of the following is used for insight- driven marketing in the banking sector?