1.
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising.
The client has completed the following as part of their implementation:
1. Experience Cloud ID Service
2. Analytics appMeasurement library with AAM Module
3. An automated Customer Attributes feed into Adobe Analytics with all CRM data
4. Audience Manager destination integrations for site personalization and offsite display advertising
The client's implementation resources have been assigned to another project. No adjustments can be made to the current implementation.
What should the architect recommend to meet this goal?
2.
A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:
Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
Has extensive data available in the CRM system on its current customers
Tracks media in DMP (Display, Video, Search, Social, etc.)
Has multiple teams and partners using the data available within Audience Manager for audience development
Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels
What should an architect recommend to meet these requirements?
3.
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
Website visitors are qualifying for segments based on first-party CRM data
They are not qualifying based on real-time site behavior
The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?
4.
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?
5.
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in.
Which complementary technology should the architect recommend?
6.
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
d_cid_ic=31a3da-87g71ma-69f0d2
d_mid=
d_nsid=0
d_jsonv=1
The server-side forwarding is not ready to be enabled.
What is causing this issue?
7.
What is contained in a Customer Data Feed (CDF) export file?
8.
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?
9.
A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.
The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:
EventTime
Device
Realized Traits
Realized Segments
All Traits
All Segments
MCDevice
Container ID
IP Data Type
The trends report shows a zero user count for all reports since last week.
What should be confirmed to resolve this issue?
10.
A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.
Which top-level trait folders should an architect recommend?