1.
An architect needs to devise a plan to capture user activity given the following scenario:
A credit card company plans to run an acquisition program in partnership with a hospitality company.
The hospitality company agrees to advertise the credit card company's product offer on its website to its current customers.
The hospitality company redirects the current customers to the credit card company's website to apply for the credit card after clicking on the advertisement.
The hospitality company wants to track the members' actions on the credit card application pages in Audience Manager.
What should an architect recommend to meet these requirements?
2.
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital investments:
Adobe Audience Manager, Analytics, and Target
CMS, CRM, and email platforms from third parties
An internally developed data store
Which approach should be used to meet the requirements?
3.
A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.
Which audience sharing approach should an architect recommend?
4.
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.
Which AAM capability should be recommended to help expand the customer base for this new product?
5.
A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.
How should an architect recommend incorporating this data into Audience Manager?
6.
A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.
Which approach should the retailer select?
7.
An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.
Client tracks the following media data points IDs in the Audience Manager:
Campaign
Creative
Placement
Site
The client needs to be able to validate that:
The Trait Name represents the correct data point
The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?
8.
A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?
9.
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segment should the architect recommend?
10.
A company wants to remove specific customers from a single trait using an onboarded batch file.
What prefix and file type should an architect use to accomplish this goal?