Vice President, Marketplace Taiwan Coupang

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. 

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.   

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” 

Role Overview

As Vice President for our business in Taiwan, you will lead the end-to-end strategy and execution for launching our third-party (3P) marketplace. You will oversee product development, build and lead high-performing teams across product and direct sales, manage marketplace operations, and drive revenue growth through best-in-class customer experiences. This role presents a rare opportunity to architect and scale a new business from the ground up, driving transformative impact on Coupang’s growth in Taiwan.

What You Will Do

• You will build and lead high-performing teams across product and direct sales functions, ensuring alignment with strategic goals, customer needs, and operational excellence
• You will own the end-to-end strategy and execution for Coupang’s 3P marketplace business in Taiwan. Define and implement processes for seller onboarding, category expansion, and operational excellence
• Through your team you will identify, recruit, and onboard sellers that align with Coupang’s customer-centric approach. Foster strong, long-term partnerships to drive sustainable growth
• Optimize marketplace performance through data-driven insights, ensuring the platform delivers high-quality service, competitive pricing, and exceptional customer experience
• Partner cross-functionally with product, operations, marketing, legal, and other teams to build scalable systems and processes that support growth. Collaborate to create seamless integrations between sellers and Coupang’s platform.
• Own and manage P&L for the 3P business in Taiwan. Define revenue targets, monitor key performance indicators, and implement strategies to drive growth
• Ensure that 3P operations deliver the highest level of customer satisfaction, continuously improving the selection, pricing, and fulfillment experience for Taiwan-based customers

Basic Qualifications

• 20+ years of progressive leadership experience in e-commerce, marketplace management, distribution, or related fields, with a proven track record of growing 3P or similar businesses.
• Familiarity with logistics and fulfillment processes in the context of third-party marketplace operations.
• Proven ability to negotiate and build lasting partnerships with third-party sellers and stakeholders in a country or regional leadership role.
• Strong leadership and people management capabilities, including experience managing cross-functional teams and leading complex initiatives in fast-paced environments.
• Demonstrated experience leading both product and direct sales teams. 
• Excellent analytical and problem-solving skills, with the ability to use data to drive business decisions.

Preferred Qualifications

• Experience launching or scaling a marketplace in a new market
• Prior P&L ownership in a high-growth, customer-facing business
• Experience in Taiwan’s e-commerce market, including knowledge of local seller ecosystems, retail, and regulatory landscape.
• Fluency in Mandarin and English (written and verbal) is preferred but not required

Recruitment Process and Others

Recruitment Process

• Application Review → Phone Interview → Onsite (or Virtual Onsite) Interview → Offer.
• The exact nature of the recruitment process may vary depending on the specific role and may be adjusted due to scheduling or other circumstances.
• Interview schedules and results will be communicated to applicants via the email address provided during application.

Details to Consider

• This job posting may be closed prior to the stated end date if all openings are filled.
• Coupang reserves the right to rescind an offer of employment if a candidate is found to have submitted false information during the application process.
• Individuals eligible for employment protection (e.g., recipients of veteran’s benefits, persons with disabilities) may receive preferential treatment in accordance with applicable laws.

Privacy Notice

Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice:
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