Vice President, Digital Marketing Zensciences
Zensciences
Office Location
Full Time
Experience: 15 - 15 years required
Pay:
Salary Information not included
Type: Full Time
Location: Karnataka
Skills: Digital Marketing, Social media, SEO, CRM, Content, Analytics, Innovation, Client Relationship Management, Team Leadership, Operational excellence, Thought Leadership, B2B social media, Brand Media, Performance Marketing, ABM, MarTech, Pricing Models, Monetization strategies, Market Positioning
About Zensciences
Job Description
The role of Vice President, Digital Marketing (B2B Social & Brand Media) at Zensciences Digital involves leading a high-growth digital marketing business within Zensciences. Zensciences Digital is the digital marketing arm of Zensciences dedicated to driving measurable growth and customer engagement for B2B brands. The role requires a candidate with a founder's mindset, strong business acumen, and the ability to lead cross-functional teams effectively. As the Vice President, your key responsibilities will include: 1. Business Ownership & Revenue Growth: - Full P&L ownership of Zensciences Digital - Delivering revenue with profitability benchmarks - Developing pricing models and monetization strategies across service lines 2. Strategy & Innovation: - Defining and executing the 2-3 year strategic roadmap - Innovating service offerings such as productized solutions, tech-enabled services, and AI interventions - Benchmarking against global agency standards to maintain a competitive edge 3. Client Growth & Success: - Anchoring CXO relationships with marquee clients - Driving upsells and cross-sell opportunities across accounts - Ensuring high CSAT, retention, and advocacy metrics 4. Team Leadership & Capability Building: - Leading a growing team of 30-60 professionals across various functions - Defining organizational design, hiring key talent, and implementing strong performance management practices - Fostering a culture of creativity, accountability, and experimentation 5. Operational Excellence: - Establishing delivery SLAs, governance routines (MBRs/QBRs), and quality benchmarks - Partnering with operations and HR to scale infrastructure, processes, and training 6. Thought Leadership & Market Positioning: - Representing Zen Digital externally through events, publications, and speaking engagements - Driving internal evangelism for digital transformation across Zensciences verticals The ideal candidate for this role should have 15-20 years of experience in digital marketing or B2B consulting, with proven P&L or business unit leadership experience managing a business of minimum INR 100 Cr and a team of 100 digital experts. Additionally, the candidate should possess a deep understanding of Social Media, SEO, ABM, and content-led funnels, a track record of team building, scaling operations, and client growth, as well as a strong executive presence and CXO relationships. Location for this role is Bangalore.,