Strategic Planner SourceCatch Konnect Pvt Ltd

About SourceCatch Konnect Pvt Ltd

Job Description

You will be joining a fast-paced digital marketing agency as a Strategic Planner where you will be instrumental in crafting data-driven strategies to drive creative campaigns and foster client growth across various digital channels. Your role will involve analyzing market trends and consumer behavior, developing strategic briefs, collaborating with internal teams, defining KPIs, conducting competitor analysis, and keeping abreast of industry trends. Your responsibilities will include: - Analyzing market trends, consumer behavior, and digital performance metrics to identify insights and opportunities. - Developing strategic briefs to guide campaign direction, content development, and digital media planning. - Collaborating with internal teams to ensure alignment across all touchpoints. - Defining KPIs and success metrics aligned with client goals. - Conducting competitor and market analysis to support digital strategy. - Staying updated on industry trends, technologies, and cultural insights to innovate strategies. - Presenting strategic recommendations and campaign plans to clients and internal stakeholders. - Contributing strategic insights and frameworks to new business pitches and proposals. Qualifications required for this role: - Bachelor's degree in Marketing, Advertising, Communications, or related field (Master's preferred). - 1+ years of experience in digital marketing, brand strategy, or strategic planning (agency experience preferred). - Strong understanding of digital channels like social media, SEO, PPC, email marketing, and content marketing. - Excellent analytical, research, communication, and presentation skills. - Proficiency in tools such as Google Analytics, SEMrush, Meta Business Suite, SimilarWeb, and social listening platforms. - Creative thinking, strategic mindset, and a passion for digital trends. Preferred qualifications include experience with brands in sectors like e-commerce, fintech, lifestyle, or tech, familiarity with customer journey mapping and performance marketing strategies, and knowledge of creative and UX principles. This is a full-time position with benefits including health insurance and provident fund. The job entails a day shift schedule with additional performance bonuses on a quarterly and yearly basis. A Bachelor's degree is preferred for this role, and you will be required to work in person.,