Sr. Affiliate Media Buyer Advibe Media

About Advibe Media

Job Description

We are looking for Sr. Affiliate Media Buying with at least 2+ years of experience. Role & responsibilities Responsible for planning, designing, and implementing, high-performance paid advertising campaigns across various platforms, such as DSP, Native, Google Ads, Meta Ads, and other advertising networks. Strong analytical skills, proficiency in performance tracking tools, and knowledge of how to use ad-tracking, ad research/spy, ad cloaking, and website cloaking tools work. Must track and report on campaign results, providing data analysis, insight, and extracting learnings, monitor campaign performance metrics such as CTR, CPC, and ROAS, and make data-driven decisions to optimize campaigns, Implement A/B testing and other optimization techniques to key performance indicators (KPIs) to track campaign performance and identify areas for improvement. Must strategize, execute, and implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement. Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. Preferred candidate profile Developed and managed digital prospecting and performance marketing campaigns. Experience in personally managing large lead-generation campaigns. Who can ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and different media channels.,