Social Media Marketing Executive VK Services Enterprise

ROLES AND RESPONSIBILITIES OF GOOGLE & FACEBOOK ADS SPECIALIST

When a business wants to establish its online presence, Google & META ads become a must. It is clear to anyone that Google is by far the most used search engine. Through Google ads, you can reach a large audience. It has been analyzed that, over 90% share of searches are made on Google. With the display ads reach of Google is estimated over 90% of internet users. Here are some online ad benefits:

• Global reach
• Precise targeting
• Quick amplification
• Response tracking
• 
  

The Job Overview

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.

Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

Responsibilities

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

Manage all aspects of Google Ad campaigns

Create and optimize ad campaigns and paid search landing pages

Analyze and optimize ad campaigns to increase return on investment (ROI)

Use Google Ads to drive a variety of online marketing campaigns

Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

Manage and optimize display campaigns across multiple devices

Develop PPC strategies to increase online visibility

Collaborate with a team of marketers, Google Ads specialists, and engineers

Job Qualifications and Skill Sets

Below are the qualifications expected of a Google Ads expert:

A degree in digital marketing or a related business field

In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics

An understanding of search engine optimization (SEO) and search engine marketing (SEM)

Google Ads certification 

Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients