SFMC MCP (Personalization) Cognizant
Cognizant
Office Location
Full Time
Experience: 4 - 4 years required
Pay:
Salary Information not included
Type: Full Time
Location: Kolkata
Skills: mapping, Email, JavaScript, jQuery, Marketing cloud Personalization, Sitemap creation, dataset creation, WebSDK deployment, Catalog design, Content zone, pagetypes, attribute creation, Web campaign creation, Reports tracking, data importExport, ETL feeds creation, Segment Creation, Filter, Goals setup, Mobile Push channels, Realtime recommendation, Next best action, User Engagement score, Affinity creation, Unified customer profile, Digital Marketing Concepts, website marketing concepts, SFMC studios, TypeScript
About Cognizant
Cognizant is a multinational information technology services and consulting firm headquartered in the United States. Its headquarters are located in Teaneck, New Jersey, in the United States. Cognizant is listed on the NASDAQ-100 under the symbol CTSH.
Job Description
You will need to have at least 4-8 years of experience in Marketing Cloud Personalization to excel in this role. Your responsibilities will include creating sitemaps, datasets, and deploying WebSDK. You should be proficient in catalog design, content zone, pagetypes, attribute creation, and mapping. Additionally, you will be responsible for creating web campaigns, tracking reports, importing/exporting data, and creating ETL feeds. You must have expertise in segment creation, setting up filters and goals, and a good understanding of email and mobile push channels. Knowledge of real-time recommendation, next best action, user engagement score, affinity creation, and unified customer profile is essential. Familiarity with digital and website marketing concepts, SFMC studios, JavaScript, jQuery, and Typescript will be advantageous for this role.,