SEO SpecScale

About SpecScale

We appeared as a self-motivated Software Development Company based in India which offers world class Information and Technology services to the business enterprises around the world. We have the aptitude and attitude to understand the business requirement of a customer and deliver adequate solution. Our services are beneficial to the client so that they get the best consequence and depicture growth in their business. We take exalted elation in saying that our services are not restricted to just one or two industry but extent across a belt of multiple industries that encompass wholesale, retail, hospitality, travel, education and many more. We offer extremely responsible software that will help in excerpt business. Web development and mobile development is our forte and CRM and ERP software is our fort. Our dedicated team of developers and designers have the unique combination of technical expertise, functional knowledge, result oriented management and extensive experience to get your project accomplished on schedule and on budget.SpecScale is a highly competitive software development company and ensuring the success of all stages of the mobile and web application development processes with constant feedback, updates and communication that ensures your project is on target. We have extensive expertise in mobile app development for Android OS and iOS.We are also a front runner in web development technologies such as PHP (Cake, Zend and Codeignitor), Word press, Joomla, Magento. We are also a frontrunner in CRM and ERP software like SugarCRM, SuiteCRM and vTiger.

Job Description

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

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