Senior Social Media Content Creator Craft Worldwide

About Craft Worldwide

Job Description

About the Role Were looking for a passionate and creative Social Media Content Creator to bring our FMCG brands to life across social platforms. Youll work at the intersection of culture, creativity, and commercecrafting compelling content that builds brand love, sparks conversations, and drives engagement. From thumb-stopping Reels to on-trend content, youll help us stay relevant, real, and results-driven. Key Responsibilities Conceptualize and create original content (videos, photos, copy) for platforms like Instagram, TikTok, Facebook, and YouTube Develop content calendars aligned with brand campaigns, product launches, and cultural moments Shoot and edit quick-turn content (DIY, ASMR, recipes, trends, etc.) Work with in-house teams, agencies, and influencers to co-create engaging campaigns Analyze performance data and optimize content based on insights Stay ahead of social trends, platform updates, and viral moments to keep our brands fresh and current Ensure brand voice and visual identity is consistent across channels Skills & Experience 8-10 years of hands-on experience in content creation, preferably for consumer brands or in the FMCG space Strong skills in short-form video creation, editing apps (CapCut, Adobe Premiere Rush, InShot, Canva, etc.) Fluent in Instagram Reels, memes, and internet culture A sharp eye for aesthetics, design, and storytelling Experience working with brand guidelines and adapting tone-of-voice across different platforms Ability to work independently and collaboratively in a fast-paced environment Bonus: Photography, animation, or motion graphics skills What Were Looking For A content-first thinker who lives and breathes social A storyteller with a sense of humor, timing, and trend fluency Someone who understands the FMCG world and knows how to make brands feel human online A self-starter who can ideate, execute, and iterate quickly,