Senior Salesforce Marketing Cloud (SFMC) Platform Architect dentsu

About Dentsu

Job Description

Job Description: Responsibilities include but are not limited to: Experience: 4-6 years SFMC Architecture & Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio. Data Management & Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs. Development & Customization: Develop AMPscript & SSJS-based solutions, enhance automation workflows, and optimize personalization strategies. Marketing Automation & Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement. Security & Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations. Collaboration & Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions. Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency. Requirements: Must-Have Skills: SFMC Core Expertise Strong knowledge of SFMC architecture, data models, and various studios. Automation & Journey Building Proficiency in Journey Builder, Email Studio, and Automation Studio. SQL & Data Management Experience with complex queries, data extensions, and segmentation. AMPscript & SSJS Advanced scripting for personalization and dynamic content. APIs & Integrations Hands-on experience with REST, SOAP APIs, and external system integrations. Email Deliverability & Reporting Expertise in campaign analytics, reporting, and optimization techniques. Desired Skills: Good-to-Have Skills: Cloud Pages & Web Technologies HTML, JavaScript, CSS. Einstein AI & Analytics Experience with predictive personalization. Distributed Marketing & Multi-Business Unit Experience Ability to manage multi-org setups. External Integrations Familiarity with Mulesoft, Boomi, or other middleware tools. Datorama & Tableau CRM Experience in data visualization and campaign performance tracking. Behavioral Skills: Adaptability Ability to thrive in a fast-paced, evolving environment. Time Management Strong organizational and multitasking skills. Team Collaboration Work effectively with cross-functional teams. Presentation & Communication Ability to convey technical concepts to non-technical stakeholders. Why Join Us Exciting projects with leading clients. Opportunity to work on cutting-edge SFMC implementations. Collaborative work environment with career growth opportunities Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent,