Senior Manager - Paid Media Pivotroots

About Pivotroots

"PivotRoots summarises all data points across media, design, and technology in order to provide our partners with consumer-experience-driven digital strategies that are both simple and effective. - Making complex strategies simple and effective - Bridging ideas with technology and communication - Producing an encounter Key Service Offerings: - Strategy & Consulting: Strategic Planning; Media Planning; User Experience Design; Performance Marketing; Analytics & Optimisation Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Biddable Media - Earned and Owned Media: SEO | SMM | Content Marketing | Data Analytics | Website Maintenance - Experiential Marketing: Mobile application design| Website strategic planning| Website development| Domain Hosting| Campaign Creatives - Technology-Driven Solutions: Mobile application development | Single-view multichannel dashboard | Real-time campaign monitoring | Lead management"

Job Description

Mission & Responsibilities Create and deliver optimal Mx, defined as Connection x Context x Content Work with Audience Architect to develop the growth target persona all the way through the media experience for inclusion in planning tools, into buying audiences and into addressable segmentation Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists Recommend optimum content and context based on client, brief and strategy Deliver overall experience and articulation of how channels work together Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams Create and present Mx Story to clients Create the Mx guidelines in liaise with relevant internal specialist teams Ensure quality control on plan recommendation against Mx delivery Provide insightful post campaign optimization Contribute to the client satisfaction Ensure optimal Mx delivery Ensure audience planning and data integration from Mx brief to Mx measurement Previous Experience & Industry Background 8+ years professional experience in strategic planning Media, Brand Qualifications & Languages Bachelors or Masters degree in Business, Marketing or Advertising Languages: English (Advanced) Soft skills & Competencies Understanding the business Taking initiative Focusing on performance Building collaborative relationships Media and media planning Mx Champion (Connection,Context, Content) Omnichannel Strong negotiation skills Elite Programmatic Data processing and management Marketing Strategy Technicalskills Advertising technologies Operational performance management tools (e.g. Pilot, Magnitude) Audience planning tools(e.g. Polaris) Office software,