Senior Growth Associate armor

About Armor

Job Description

About armor - In a world where everything is rapidly becoming commoditised, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations. At armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers. Join us in reshaping how brands are built and brought to market in the digital age. The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+ About Role - Mission: Fuel user growth and engagement by designing and executing data-driven campaigns, optimizing acquisition funnels, and maximizing ROI. Key Activities: Strategize and execute growth-focused marketing campaigns across products. Collaborate with influencer, shortlist, brief, and manage influencers monthly. Oversight of monthly marketing budget and spent for optimal ROI. Create and maintain social content plans (min. 30 posts monthly) that align with growth objectives. Analyze campaign performance and growth metrics to inform strategy. Develop creative paid media campaigns tailored to acquisition and retention goals. Competencies: Strong attention to detail and data accuracy Skilled multitasking across channels and projects Ability to pivot quickly based on insights A keen aesthetic sense for product positioning Inventive and growth-oriented mindset Proficient in analytics and performance tracking Clear and persuasive communication skills Highly organized and deadline-driven,