Senior Executive -Diabetes Therapy -International Marketing Hetero

About Hetero

Job Description

Therapy expertise: Antidiabetics, preferably modern non-insulin antidiabetic drugs like DPP4i, GLP1-RAs, SGLT2i etc. Experience - 3-4 years Key Responsibilities: Brand Execution & Market Adaptation Assist in implementing brand positioning and messaging for the Cardiac therapy portfolio, aligning with global guidelines. Conduct market research to understand therapy trends and competitive landscape. Adapt global marketing strategies for local markets while ensuring compliance and accuracy. Promotional Campaign Development Support the creation of marketing collaterals such as brochures, flyers, digital assets, and promotional materials. Coordinate with creative teams to develop high-quality campaigns. Assist in executing HCP and patient communication strategies to drive awareness and adoption. Business Region Support & Training Work closely with regional marketing & sales teams to support local execution of marketing plans. Assist in developing product training decks in collaboration with the medical team. Gather market insights and customer feedback to refine marketing approaches. Cross-Functional Coordination Collaborate with Creative, Medical, and Regulatory teams to ensure seamless execution of marketing initiatives. Support new product launches and assist in lifecycle management activities. Align with regional and country-level teams to execute international marketing efforts effectively. New Launch Responsibilities Support execution of launch campaigns, assist in sales team enablement, coordinate HCP engagement, adapt marketing materials & gather market feedback for evolving Antidiabetic Therapies.,