Senior Content Strategist IIFL LivLong

About IIFL LivLong

LivLong Protection and Wellness Solutions Ltd. (a.k.a. LivLong), a brand backed by IIFL Securities, has embarked on a mission to transform the healthcare experience by delivering a personalised customer experience for preventive & curative healthcare treatments and reducing information asymmetry between healthcare/insurance providers and patients. Our strong parentage, pan-Indian presence through sister companies, extensive experience in insurance brokerage, and intermediation between healthcare providers and customers gives us the advantage to advance customer interest, and as a result, we are working on a number of exciting projects, including health assessment, OPD/IPD care, claim assistance, and a seamless insurance journey, etc. We aspire to be a leading healthcare and insurance direct-to-consumer (D2C) player, despite currently operating as an omnichannel player with one of the top three D2C insurance platforms. With more than a decade of experience in the insurance and healthcare industries, our management team has a comprehensive understanding of the ever-evolving industry landscape, customer needs, and technology stack required to scale the business. In less than a year, our team size increased from four to over one hundred members. With significant business traction and execution progress over the past few months, we believe we are much closer than anticipated to reaching the unicorn benchmark.

Job Description

About Us

LivLong Protection and Wellness Solutions Ltd. (a.k.a LivLong), a brand backed by IIFL
Securities, has embarked on a journey to transform the healthcare experience by delivering
personalized customer experience for preventive & curative healthcare treatments and reducing
asymmetric information between healthcare/insurance providers and patients. Our strong
parentage, pan-India presence through sister companies, rich experience in brokering insurance,
and intermediation between healthcare providers and customers gives us the advantage to
further customer interest and therefore we are working on various exciting projects such as
health assessment, OPD/IPD care, claim assistance and seamless insurance journey, etc. We
aspire to be a leading healthcare & insurance D2C player albeit currently operating as an
omnichannel player with a D2C insurance platform among the top 3. Our management team with
more than a decade of experience across insurance & healthcare sectors has deep expertise
and understanding of the ever-changing industry landscape, customer needs, and tech stack
required to scale up the business. In less than a year, our team size grew from a mere 4
employees to more than 100 employees. With significant business traction and execution
progress witnessed over the past few months, we believe that we are much closer to touching
the unicorn benchmark than initially anticipated.
https://www.livlong.com/
Job Description – (Position Title)

Designation Sr. Content Strategist
Grade Senior Manager

Required Work exp  Minimum 6 yrs
Roles and Responsibilities ? Create external and internal B2B & B2C content creation,
including e-mailers, online ads, landing pages, social media, news
articles, blogs, video scripts, posters, flyers, and brochures
? Create/ Edit content to ensure quality, consistency and
alignment with LivLong’s purpose and editorial strategy
? Repurpose content to meet the needs of internal and external stakeholders
? Provide copywriting support for high-visibility programs and campaigns
? Suggest improvements to the tone and structure of the content
? Liaise with stakeholders and design teams to ensure seamless execution and delivery of projects
? Ensure the content is compliant with legal & compliance guidelines
? Collaborate with design teams to ensure that content and
design complement each other
? Coordinate with various teams to understand and deliver short term and long term projects.

Skill Set (Technical and Soft skills) ? Adept in creating engaging, inspiring and persuasive
content for Digital, Social Media, Internal Communication and News Articles
? Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
? Ability to tell stories that inspire action
? Excellent interpersonal and written communication skills
? Good understanding of content strategy principles and processes? Exceptional attention to detail
? Good with coordinating with multiple teams, agencies and senior management.

Expected Educational Qualification ? Bachelor’s or master’s degree, preferably in English literature / Mass Communication or related area

Job location  Thane
Inputs for Hiring - Minimum 6 years of relevant experience in Advertising agency/ Digital Agency or Corporates