Senior Brand Strategist ApralisHR

About ApralisHR

Job Description

As a Senior Brand Strategist at our company in Mumbai within the Financial Services/Fintech industry, you will play a crucial role in shaping and executing the long-term vision for our brand. Your primary responsibilities will include developing and implementing a strategic brand vision aligned with our company's goals, ensuring brand consistency across all channels, driving industry recognition through thought leadership, conducting market research to refine messaging, and tracking brand awareness metrics for continuous improvement. To excel in this role, you should have a minimum of 7 years of experience in brand strategy, branding campaigns, and communications within fast-paced environments. Your track record should demonstrate a proven ability to enhance brand recognition and recall through innovative initiatives. You will collaborate closely with various teams such as marketing, sales, and product to deliver seamless brand experiences. Strong analytical skills and communication abilities are essential for interpreting data and leading cross-departmental projects effectively. Ideally, you should hold a Bachelor's degree in Marketing, Communications, or a related field, with an MBA or equivalent advanced degree being highly desirable. By joining our team, you will have the opportunity to work in a dynamic environment where your contributions directly impact our success. Professional development opportunities, a clear career advancement path, a culture that values creativity and collaboration, and an attractive salary and benefits package are some of the reasons to consider becoming a part of our team.,