Salesforce Marketing Cloud - CDP/NBA Architect Cognizant
Cognizant
Office Location
Full Time
Experience: 6 - 6 years required
Pay:
Salary Information not included
Type: Full Time
Location: Kolkata
Skills: Salesforce Marketing Cloud, aws, Technical design, Integration Architecture, Client Communication, Solutioning, Cdp, NBA Architect, G360, SFMC, Orchestration Model, AppExchange Functionalities, Einstein NBA Functionalities
About Cognizant
Cognizant is a multinational information technology services and consulting firm headquartered in the United States. Its headquarters are located in Teaneck, New Jersey, in the United States. Cognizant is listed on the NASDAQ-100 under the symbol CTSH.
Job Description
Salesforce Marketing cloud - CDP/NBA Architect Location: PAN India Experience range : 6 - 12 Years Possibilities of unifying data coming from different sources (G360, Website, AWS & SFMC) Technical feasibility of mapping a unique ID against the combined data set Generating suggestions based on the consolidated data. Mapping suggestions across channels and data sources, tagged to respective HCPs against their unique IDs. High-level technical design on the target integration architecture Identifying the possibilities & limitations of this suggestion orchestration model Feasibility checks on the ways to consume the intelligence on STO, email frequencies, and usage of CRM behavioural data across the different channels. Feasibility analysis on using the available complementing AppExchange functionalities like Affinities component, Event Stream component, Next Best Promotion or Action, Next Best Recommendation, Personalization Action for Flows Point of view on enabling the different ways to help in continuous evaluation and improvement of the data captured, processed, and orchestrated across channels. CDP Einstein NBA functionalities 6+Years of relevant experience with good client communication and solutioning Skills,