Salesforce Marketing Cloud Application Lead Accenture India Private Limited

Application Lead

Project Role : Application Lead
Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills : Salesforce Marketing Cloud
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years of full time education

Summary: As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. Your typical day will involve collaborating with various teams to ensure that project goals are met, facilitating discussions to address challenges, and guiding your team through the development process. You will also be responsible for maintaining communication with stakeholders to provide updates and gather feedback, ensuring that the applications align with business needs and user expectations. Your role will require a balance of technical expertise and leadership skills to drive successful project outcomes. Roles & Responsibilities: - Expected to be an SME. - Collaborate and manage the team to perform. - Responsible for team decisions. - Engage with multiple teams and contribute on key decisions. - Provide solutions to problems for their immediate team and across multiple teams. - Facilitate training and knowledge-sharing sessions to enhance team capabilities. - Monitor project progress and implement necessary adjustments to meet deadlines. Professional & Technical Skills: - Must To Have Skills: Proficiency in Salesforce Marketing Cloud. - Strong understanding of customer journey mapping and automation strategies. - Experience with data analysis and reporting tools to measure campaign effectiveness. - Ability to integrate Salesforce Marketing Cloud with other platforms and tools. - Familiarity with email marketing best practices and compliance regulations. Additional Information: - The candidate should have minimum 5 years of experience in Salesforce Marketing Cloud. - This position is based at our Hyderabad office. - A 15 years of full time education is required.