Retention Sr Manager - Apparel homepage

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,
• Our beauty Brands: Revel Beauty and Spa Dr.
• Our content and subscription Brand: The BodCon.
  

Role's Mission:

The mission of the Retention Sr Manager is to design and lead a high-impact, end-to-end customer retention strategy that transforms one-time buyers into loyal, long-term customers. This role is responsible for shaping and optimizing the returning customer journey, identifying key moments to drive engagement, and unlocking growth opportunities across all retention touchpoints.

Through the strategic use of our owned channels—Email, SMS, Push Notifications—and the continuous evolution of our Loyalty Program, the Retention Sr Manager will focus on enhancing the customer experience while driving business results. Their north star will be to strengthen customer loyalty and maximize retention metrics, including Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and Purchase Frequency, while minimizing opt-outs and churn.

To achieve this, the Retention Sr Manager will partner closely with the Data Science, Creative, and Retention teams, taking ownership of the planning, prioritization, and execution of tests, campaigns, and automated journeys. Their work will be driven by insights, creativity, and a relentless focus on continuous improvement—always with the customer at the center.

Expected outcomes & responsibilities

• Lead and execute the end-to-end strategy for selected product funnels, including media, creative, CRO, and landing page strategies to achieve business goals.
  
  
• Manage multi-platform paid media investment (Meta, Pinterest, TikTok, YouTube) with budgets exceeding $1M/month, ensuring cost-efficient customer acquisition.
  
  
• Oversee funnel optimization efforts, from ad messaging to checkout and upsell pages, maximizing profit per visitor and improving conversion rates.
  
  
• Define and drive the creative strategy, ensuring alignment with business objectives, audience insights, and direct-response communication principles.
  
  
• Analyze funnel and media performance, providing clear, actionable insights and corrective actions to recover deviations and meet targets.
  
  
• Collaborate cross-functionally with squads and channel owners to improve retention, subscription rates, and organic channel contribution.
  
  
• Continuously research buyer behavior, competitors, and market trends to identify improvement opportunities and strengthen funnel strategies.
  
  
• Define quarterly OKRs, initiatives, and roadmaps, balancing strategic projects with day-to-day execution to drive sustainable growth.
  
  
• Ensure timely, high-quality project execution, coordinating teams, removing roadblocks, and fostering a test-and-learn culture.
  
  
• Deliver clear reporting and communication, providing stakeholders with actionable updates, business context, and performance results aligned to OKRs.