Researcher Brand & Consumer Insights Schbang

About Schbang

Job Description

The ideal candidate for the Researcher position should have at least 25 years of experience in research, insights, or strategy support, preferably with an agency or research firm background. As a Researcher, you will play a crucial role in uncovering meaningful insights that drive strategy, communication, and creative thinking for brands. Your primary responsibilities will include conducting primary and secondary research to support brand strategy and planning, analyzing market trends and consumer behavior insights, designing and interpreting various research methodologies, and creating insightful reports that translate complex data into actionable inputs for internal and client teams. You will collaborate closely with planners and strategists to transform research findings into brand direction, campaign ideas, and pitches. Additionally, you will monitor competitor communication and industry innovations to inspire fresh thinking, work on consumer personas, audience segmentation, and cultural context reports, and stay updated on industry tools, databases, and research platforms. To excel in this role, you should have 2 to 5 years of experience in a research, insights, or strategy role, preferably in advertising, brand consultancy, or research firms. You must possess a strong understanding of qualitative and quantitative research methods, an analytical mindset, and excellent data interpretation and storytelling skills. Proficiency in tools like Google Trends, Statista, YouGov, SimilarWeb, etc., is required. Strong written and verbal communication skills, a passion for brands, culture, people, and insights, as well as exceptional organizational skills with keen attention to detail are also essential for success in this role.,