Regional Marketing Incharge ( Kerala ) NITCO LIMITED
NITCO LIMITED
Office Location
Full Time
Experience: 3 - 3 years required
Pay:
Salary Information not included
Type: Full Time
Location: All India
Skills: Trade marketing, product launch, Brand Activation, Event Management, Budget Management, Vendor Management, Market Intelligence, BTL Marketing
About NITCO LIMITED
Job Description
PURPOSE OF JOB: Responsible for effectively managing all BTL/ Trade Marketing Activities/ Marketing programs in the Region. PRINCIPAL ACCOUNTABILITIES : NPD Activation : Dealer identification as per product profile. Sampling execution for New products NPD Activation Meets (LS/ Hotel) Monitor NPD placement Product Launch Franchisees & LS Support: Existing LS, LSE, Looks- Display Support New LSE, Looks - Coordination for Branding & Display LS, LSE, Looks Inshop Branding & Paneling activities Market Development Activities: Regional Activities Calendar Planning Planning expenses & getting approvals for Expenses planned Tracking Trade Marketing Budget vs Utilization Roadshows, Exhibitions, other small events Selection of Towns and Dealers with RM, and Aiding SE/AM in organizing: Dealer Sales Staff Meet Mason Meets, Contractor Meets Dealer/ Subdealer Meets Channel Activation- Branding, Displays: MBO Display Support - Top 80% contributing dealers, & New Dealers MBO Inshop Branding & Paneling activities Dealer Boards - New Dealers, Selected Existing Dealers, Signages - Sub Dealer/ UBS Marketing Collaterals - allocation, dispatch Handling related Vendors, External Merchandising Agencies Sampling Custodian: New Dealers- Sampling Aid RM in Existing Products sampling Monitor Sampling vs Order generation Competition: Market Intelligence - New Products, Activities (Price List & Schemes by SE/AMs) Marketing Intelligence in terms of display innovations, competition showrooms details Powered by Webbtree,