RE Manager Colgate-Palmolive

About Colgate-Palmolive

Job Description

You will play a crucial role in developing and leading the Customer Marketing strategy for a specific Retail Environment (RE). Your responsibilities will include: - Developing trade segmentation and Go to Market Strategy, collaborating with Customer Development and Consumer Insights group to derive relevant consumer/shopper segmentation. - Leading shopper insight development and application by RE, working closely with Consumer Marketing and Consumer Insights to establish research programs focusing on the retail environment, general shopping behavior, and category-specific behavior. - Designing an effective 5P strategy for the RE to drive share gains in the category; consistently evaluating 5P performance in the RE and innovating to identify new shopper solutions that are more impactful and cost-effective. - Continually assessing the promotional effectiveness of all programs rolled out in the RE and implementing corrective actions. - Evaluating CP and Category performance by RE, defining strategies and setting objectives, leading the development of an RE strategy to capture incremental sales growth opportunities. - Establishing objectives and KPIs for all categories, ensuring adequate tracking mechanisms are in place and utilized, and reviewing and modifying RE plans to ensure Colgate drives consumption cost-effectively while achieving brand objectives within RE and P&L guidelines. The ideal candidate profile includes: - 3-4 years of overall experience, with a minimum of 2 years in FMCG and 1-2 years of Field Sales experience. - Strong analytical skills and strategic thinking ability. - MBA from a Tier 1 or Tier 2 b-school. Colgate-Palmolive Company is committed to Diversity, Equity & Inclusion, ensuring that its workforce represents the people and communities it serves. The company aims to create an environment where employees feel a sense of belonging, can be their authentic selves, are treated with respect, and receive leadership support to make a meaningful impact on the business. Colgate-Palmolive is an Equal Opportunity Employer and offers reasonable accommodation during the application process for persons with disabilities.,